You’ve done it! You have a meeting with someone who might be interested in supporting your organization in a big way. How do you get ready for this introductory meeting?
1) Deep research on the person you’re meeting. What are they interested in? Connect with them by focusing on the aspects of your organization they’re passionate about. Check out their website if they have one. What language do they use on their webpage? You want to speak their language; make it known you understand their interests.
2) Getting clear on your budget. Every organization could use donations; people want specifics on how their donations will be used. Figure out how much you would need in order to start that next project. You need to know your numbers so when the person asks, “How can I help” you have specific ideas in mind of how and what they can support.
3) Have a few impact stories handy. It’s important to show how your organization has helped people; donors want to see how their contribution can be used to make a positive impact. Plus, it never hurts to show all the good you’re doing!
4) Prepare to listen. This is the best thing you can do. During the meeting, prioritize listening over speaking. Ask a lot of questions; why are they interested in your organization? What programs at your org most appeal to them? You want to try and figure out what they are most interested in contributing to. Do they like the app you are creating or the mentorship program the most? You can use all this info to write a more tailored written proposal after the meeting!
It can be nerve-wracking to meet with a potential donor, but don’t let the pressure get to you! You’ve already done the groundwork and found a major donor for your nonprofit, now you just have to wow them in the meeting. Need help preparing? Send me an email!